Oddbins, the award-winning wine merchant, has teamed up with Buyapowa to empower and enable customers to refer friends and family to the brand.
While Oddbins origins date back as far as 1963, it has earned a reputation for online marketing innovation, being the first high street retailer in the UK to team up with independent wine bloggers. Now by adopting the latest generation of referral marketing, it is enabling all its customers to recommend the brand via email, social networks, Facebook Messenger, Whatsapp, SMS or any digital platform of choice.
From today, customers will get a free bottle of wine for each new customer they refer and the friend they bring to Oddbins will also get a free bottle of wine. However customers have an incentive not only to recommend the Oddbins brand to their friends, but also the wine they should purchase, as their reward for bringing a new customer will be the very same bottle purchased by their friend. And to encourage customers to refer again and again, a customer who brings three new customers to the wine retailer will also get an additional £10 voucher to spend on wine of their choice.
Gideon Lask, Founder and CEO of Buyapowa said “Oddbins decided to partner with us partly due to our expertise of working with wine and grocery brands such as Tesco, Ocado, Majestic Wines and Virgin Wines. But also because they realise that not all potential referrers are alike. As around 20% of all referrers will typically deliver about 80% of all new customer referrals, our unique combination of gamification, and smart rewards and incentives to encourage multiple and repeat referrals from as many customers as possible, was a key reason.
Wine is a passion product that people love to talk about and share discoveries and recommendations with friends. And given that wine lovers often know others who appreciate the same fine Burgundies or Rieslings they do, this is a perfect opportunity to turn word of mouth into sales.”
Oddbins has joined the ever-growing number of brands and retailers that have trusted Buyapowa’s Refer-a-Friend marketing platform. If you would like to understand how referral marketing can work for you, then get in touch.
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