O2 embraces crowdsourcing

Imagine going into a store and telling them which product YOU want to see go on sale. First, you’d be much more likely to shop and, secondly, you’d be taking that tired old adage about the customer always being right and bringing it brilliantly to life.

Did someone say ‘reinventing retail’?

Now, obviously, that kind of customer-first approach doesn’t work one-to-one, but when you harness the power of the crowd and let all your customers vote for their preferred deal, it becomes something very exciting indeed. And that’s exactly what Telefonica's O2 just have started doing with their ‘Like it to lower it’ flash-sales, powered by Buyapowa. Every month, customers will be given the chance to vote from among a selection of accessories, phones and tablets (this month, it’s a great range of speakers), and the product which gets the most votes will feature in a limited-time flash-sale online, instore and by phone.

Best of all, O2 are using our award-winning refer-a-friend technology to equip and incentivise customers to share with their friends, rallying the troops to ensure that their preferred product wins the vote. It’s a really clever and highly cost-effective way of spreading the word and achieving maximum reach.

Take a look at their launch campaign and let me know what you think. I’d love to set you up with something similar.

If you'd like to learn more about referral marketing, we'd love to hear from you.

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