NBCUniversal uses social to reinvent entertainment retail


NBCUniversal launches social-selling campaign with social-technology experts Buyapowa.

New campaign reinvents online retail for entertainment sector, giving fans the chance to choose their own special offers and exclusive experiences.


London, 28/7/14 – NBCUniversal, one of the world’s largest media and entertainment companies, launches a new social media campaign today, designed to drive sales by putting power into the hands of the consumer and enabling fans to influence the products and deals they are buying.

Run with the support of the leading experts at Buyapowa, the series of Social Sales campaigns will offer film fans the opportunity to customise their own deals, and allow them to improve the offer for everyone by encouraging their friends and family to buy into the same deal. As well as improving the offer, customers will also be able to vote on exclusive content to be included, such as personalised DVD sleeves, custom box-sets and bonus content.

NBCUniversal won’t just be ‘shifting products’, they’ll be working with the fans to create products. They’ll reward their passion and evangelism with money-can’t-buy access to their favourite stars and influence over their favourite titles. They’ll be selling entertaining things in an entertaining way.

Gideon Lask, CEO, Buyapowa says: “The entertainment industry is an ideal arena for a social selling campaign. It’s an industry that is so focused on numbers as a measure of success, and word of mouth has long been recognised as the primary method of increasing those numbers.” 

“I couldn’t tell you what the bestselling umbrella in the UK is right now, but I can immediately tell you which film is most popular at the Box Office. That figure represents a collection of individuals, and those individuals all have untapped friends and family on social media with whom they discuss the latest releases in music, film and TV. Encourage them to put their hands in their pockets too, and you’re taking your marketing to another level – that’s what Social Selling enables brands to do.”

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About BuyaPowa

Buyapowa is a cutting edge SAAS platform that transforms your fans and followers into shoppers. By weaving together the three pillars of Social Selling – Co-Creation, Dynamic Pricing and Gamification – the Buyapowa platform allows you to design, launch, manage and analyse your Social Sales campaigns from single integrated dashboard. It’s a tailor made e-commerce platform designed for selling in a social way.

Founded by E-commerce entrepreneur Gideon Lask in 2011, Buyapowa is now operating in Europe, USA and South America. Our award-winning team of engineers and experts in e-commerce and social is helping clients such as Argos, Tesco, Homebase and Sony drive millions of pounds’ worth of transactions direct from social.

For more information visit http://www.buyapowa.com/, or for regular updates connect with us on:

• Facebook: https://www.facebook.com/BuyaPowa

• Twitter: https://twitter.com/buyapowa

• LinkedIn: http://www.linkedin.com/company/buyapowa


Media Enquiries

Contact: Lucie Bickerdike, Nelson Bostock Communications

Telephone: +44 207 792 7475

Email: Lucie.Bickerdike@nelsonbostock.com

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