La Haus: LATAM’s next Unicorn will launch its first referral program

La Haus, future Latin American proptech unicorn, teams up with Buyapowa

Since being founded in 2017, La Haus has been working tirelessly to help make buying a home as painless, satisfying and accessible as possible for millions of people across Latin America. By combining world-class technology, rich data and personalized customer service, they are disrupting and transforming the real estate industry across Colombia and Mexico. So, whether customers are in the market for a new home or making an investment, La Haus is committed to helping.

La Haus co-founder and President, Rodrigo Sánchez-Ríos, recently said “Today we are bringing the pride of quality home ownership to Latin Americans. Longer term, our vision is to change the social structure of all emerging markets, in Latin America and beyond.” 

In 2021, the Colombia-based future unicorn closed a Series B round with more than $100m in additional funding from the likes of NFX, Kaszek and Greenspring Associates, and aims to achieve over $1b in annualized gross sales by the end of the year. With this recent round of funding, and thanks in particular to its explosive growth in Mexico that saw transactions grow almost 10X between 2020 to 2021, La Haus is further ramping up growth plans and has even rolled out financing programs.

And it comes as no surprise that those growth plans would include capitalizing on their huge base of Happy Home Buyers and the awesome power of word-of-mouth marketing. La Haus understands the importance of diversifying their customer acquisition strategy, and that the conversion rate for referred-in customers is much higher compared to paid channels and the acquisition costs much lower, so a referral program was a logical step. 

We’re so excited to announce that La Haus has chosen Buyapowa to power their first referral program and help them continue their tremendous growth in Latin America and beyond. Key to their decision to work with us was our extensive experience with enterprise brands, particularly in the real estate space, and the fullness of the Buyapowa platform, which can be tailored to match their unique user journeys and provide rich, insightful data.

If you’re thinking about launching a referral programme like La Haus, reach out today. We’re always happy to help!

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