Is LinkedIn about to become the Amazon for business?

LinkedIn world First

Since its launch 10 years ago, LinkedIn has become the world’s leading social network for business and recruitment. More recently, it’s evolved into a powerhouse content publisher, hosting bespoke content from the likes of Barack Obama and Richard Branson.

But, as of next week, LinkedIn is set to become a fully-fledged sales channel.

Facebook’s Mark Zuckerberg predicted that social commerce – selling things through social networks – was about “to blow up”. Now buyapowa, the people who have helped B2C brands like Sony, Pepsi and Robbie Williams run social commerce channels in Facebook, are about to take the phenomenon to the B2B market, unlocking the massive potential of LinkedIn by powering the site’s first ever social commerce campaign for Clarion Events – the UK’s largest independent events organiser.

Clarion Events, will be offering professionals in the gaming industry the chance to buy tickets to the GiGse and Social Casino Summit events in San Francisco next month. Customers will be able to flex the power of their LinkedIn networks and the site’s uniquely active groups to invite other professionals to join them in buying tickets – and the more people who buy, the better the price will become for everyone.

The campaign will live and breathe in LinkedIn, with support from 10 highly prominent LinkedIn Groups, totalling 72,651 members – plus the contact networks of 100s of event speakers, industry influencers and media partners.

Clarion Events, who run 200 exhibitions, conferences and seated events globally, expect this to be a powerful new sales and marketing tool and plan to roll out social commerce throughout their portfolio.

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Robin Bresnark

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