1. Seven marketing trends for this holiday season
‘Tis the season to spend big money, and marketers and retailers are out in force. Starting in November and running well into January, the spending frenzy will continue. But there are some crucial trends to bear in mind as you make the most of the avid consumer this holiday season. A great deal of focus has been placed on customer journey and experience, moving beyond a previously singular focus on seasonal discounts and product launches. Now, there’s also been significant investment in online and in-store customer experiences, loyalty and referral programs, personalized messaging, and other previously under-utilized marketing tactics. Check out a breakdown of this holiday season’s top marketing trends. Full story
2. How referral marketing is streamlining the customer’s decision journey
People are four times more likely to buy a product or service when it’s referred by a friend since that recommendation is coming from a trusted source. However, while 83% of consumers want to refer a product or service, only 29% are actually able to. By using incentives to shop and rewards for referrals, brands can actually drive the desired behavior. In so doing, those brands can bypass the typical customer journey that’s oversaturated with competitors, contradictory information and dubious players, and enroll them directly into a loyalty loop. Referral marketing might just mean you can have your cake and eat it, too. Read more
3. Rich Anson meets Gideon Lask
Our very own founder and CEO, Gideon Lask, sat down with Rich Anson and the team at True Global for a podcast in which he discussed the Buyapowa journey and offered up some important lessons he’s learned along the way. You’ll get to hear how Buyapowa started out and pivoted into the award-winning referral marketing platform it is today, as well as Gideon’s own story starting out in the music industry and becoming an entrepreneur. To top it all off, Richard and Gideon discuss how advocacy marketing has and continues to change – both as a discipline and as a business strategy – with a look toward the future. There’s a lot of insightful stuff here for everyone, even if you’re not explicitly interested in referral marketing. Check it out
4. Top marketing trends for 2020
Technology continues to evolve at an blistering rate, and its increasing impact on marketing and consumer behavior can’t be overstated. As we stare down 2020 and usher in a brand new decade, there are some crucial new trends that should factor into everyone’s marketing mix, regardless of their industry. From familiar trends like content marketing and SEO, to newer trends such as native, in-app shopping experiences and virtual / augmented reality, these are all things that may well feature in your marketing plan for 2020. With that in mind, it’s going to be crucial that you look at the trends that will define the coming year and, perhaps, even the decade. Welcome to the new ‘20s. Read more
5. Four metrics to help telecoms brands monitor & benchmark performance
Thriving in today’s complex telecoms space is a major challenge for brands both big and small. Fierce competition, rapid innovation and technological advancements are prompting leading brands to drive growth by improving customer experience. But that’s more easily said than done. It requires careful planning and continuous innovation to keep customers happy and profits flowing. In a bid to remain competitive, telecoms brands must stay on top of critical metrics to assess and optimize their performance. Luckily, the analytics experts over at Quantzig have compiled a list of the most crucial ones. Read more
6 Buyapowa’s new VIP concierge service
This probably won’t come as a surprise, but refer-a-friend programs are a dream come true for influencers. Not only do they get rewarded each and every time they generate a sale, but they get to share some sweet incentives with their fans and followers, instead of simply marketing to them. It’s a win for them, a win for you and a win for their audiences, too.
What’s not quite so dreamy for influencers, though, is having to go through the whole sign-up process, just like everyone else. That’s why we’ve introduced a new VIP Concierge service for influencers. It’s like the fast-track check-in at the airport, only without any tedious questions about who packed whose bags.