In today's FT reporter Maija Palmer summarises the state of 'social media advertising', some would say social is slowly becoming a paid advertising channel as organic reach declines. Whatever your opinion on the current state of social, there are ways to do things differently.
The informative article looks at how social commerce provider Buyapowa has helped the worlds 2nd largest retailer (also ranked #1 in social maturity in the recent Top 100 Global Retailers Research) Tesco develop a social sales presence.
So stop posting pictures of cats to social, start thinking about it as a serious marketing channel. Consider how using a social commerce technology can help you drive true ROI (sales and revenue!) from social!