These are a few of our favourite things


Here are some of our favourite current campaigns, powered by Buyapowa’s unique social selling platform. Have a browse, they might just inspire you.


Paddy Power, Enhanced Price Store

The betting giant’s Enhanced Price store is a 21st Century reinvention of the classic member-get-member customer acquisition campaign. By offering better odds on key bets to punters – providing they get their friends in on the action, Paddy Power have picked up loads of new customers while entertaining and rewarding their core fans. Everyone’s a winner!


Hachette Children’s Books, Books With Bite

Hot on the heels of their sell-out ‘How To Train Your Dragon’ Co-buy, Hachette Children’s Books returned with a campaign that made the very most out of Buyapowa’s co-creation tools. By giving young adult book fans a chance to vote on which books would be put into a bundle (also sold via the Buyapowa platform), they generated masses of buzz, evangelism and earned social media. Tasty stuff.


Hodder & Stoughton, Mick Fleetwood autobiography

To generate pre-sales, buzz and word-of-mouth for Mick Fleetwood’s hugely-awaited autobiography, we’re powering a campaign for Hodder and Stoughton that will send one lucky winner to Washington DC to meet the man himself after watching a Fleetwood Mac concert. It’s reinventing the competition in a thoroughly modern – and shrewdly commercial – way, while still rewarding fans and inspiring masses of passion.


Debenhams, #ShareToWear

Adding some early sparkle to the high street in time for Christmas, Debenhams are leading the way with their #ShareToWear campaign – a hugely innovative promotion, powered by Buyapowa. The more people who buy a gift-card redeemable against their exciting Autumn / Winter collection, the more those gift-cards are worth. Now there’s a little something extra for your stockings…


Tesco Wine By The Case Co-buys

The Tesco wine team have run over 100 Co-buy campaigns with us now. A hundred! The most recent campaign sold 100 cases of wine in under two hours, and their customers are loving this exciting, new way of buying from the nation’s biggest retailer. Don’t take our word for it, have a look for yourselves.


Tesco Direct, ‘Destiny’ Co-buy

Hows about creating a stir with a pre-release social campaign? That’s what Tesco Direct – the general merchandise wing of the UK’s biggest retailer – did with ‘Destiny’, the most expensive video game ever made. Not only did it sell lots of copies of the game, it also helped establish Tesco as the place for gamers to get closer to the titles they love, and earn even more value to boot.

So there you have it, some of our favourite campaigns – each of them individually crafted to suit the needs of both the brand and their customers. It’s the future, we tell you.

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