If you’ve been anywhere near a television, a billboard or the internet for the past few years (and, if you haven’t, try not to Google ‘Donald Trump’ until you’re fully acclimatised), you’ll have seen some infectiously entertaining marketing from the UK mobile network, Three. Ponies danced, kitties sang and, most recently, Jackson, a fuzzy little purple fella straight out of the Jim Henson Workshop, has been on a one-muppet mission to #makeitright.
It’s tremendously popular stuff (12m YouTube views for just one dancing pony video!) and, combined with the brand’s unique benefits and customer-first ethos, it’s seen Three become the UK’s most recommended telco with a higher Net Promoter Score than any other network. No wonder, then, that Three have chosen this moment to put a proper process in place for those recommendations and launch their first ever refer-a-friend programme - powered by Buyapowa’s award-winning platform.
As of today, customers won’t just be sharing Three’s brilliant creative, they’ll be sharing their love of the network and bringing their friends and family members directly into the fold, inspiring them to take out their own contracts. To reward them for doing that - and to incentivise their loved ones to make the jump - both parties will receive £25 Amazon vouchers.
Look out for the in-store banners and social posts promoting the exciting new programme, or come and see Three's refer-a-friend programme in action.
If you'd like to learn more about referral marketing, we'd love to hear from you.
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