--- title: "Buyapowa discusses boosting customer referrals with Pathmonk" id: "16976" type: "post" slug: "buyapowa-podcast-on-referral-marketing-with-pathmonk" published_at: "2021-08-04T17:55:04+00:00" modified_at: "2024-08-23T09:42:59+00:00" url: "https://www.buyapowa.com/blog/buyapowa-podcast-on-referral-marketing-with-pathmonk/" markdown_url: "https://www.buyapowa.com/blog/buyapowa-podcast-on-referral-marketing-with-pathmonk.md" excerpt: "Our Director of Marketing, Peter Cunningham, recently sat down with the team at Pathmonk for a podcast to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game. As a business..." taxonomy_category: - "Thought Leadership" taxonomy_post_tag: - "podcast" --- [Back to Articles](https://www.buyapowa.com/blog/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) # Buyapowa discusses boosting customer referrals with Pathmonk Last Modified: 23/08/2024 **1 min read** [https://www.buyapowa.com/blog/author/alex-pandya/](https://www.buyapowa.com/blog/author/alex-pandya/) **Author:** [Alex Pandya](https://www.buyapowa.com/blog/author/alex-pandya/) - Marketing Manager Our Director of Marketing, Peter Cunningham, recently sat down with the team at [Pathmonk](https://pathmonk.com/) for a [podcast](https://pathmonk.com/insights-into-a-quality-user-experience-for-enterprises/) to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game. As a business that powers advocacy marketing programs for and markets to some of the world’s leading enterprise brands, Buyapowa has a ‘quality over quantity’ ethos, opting out of generic messaging and an over-reliance on automation to instead focus on brokering relationships and personalizing communication for specific audiences. Peter’s wealth of experience both with Buyapowa and outside of the company makes him perfect to discuss what Buyapowa does, how we do it, as well as offer insights on marketing a modern B2B business and using advocacy marketing, like refer-a-friend, to leverage word-of-mouth and grow your brand. Check out the full podcast and thank us later. ## Free eBook Referral Codebreakers Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs ##### Categories ## Related Articles ### [The Complete SME B2B Referral Blueprint](https://www.buyapowa.com/blog/sme-b2b-blueprint/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/sme-b2b-blueprint/) 28/09/2026 10 min read ### [Using KPIs to Manage, Optimize & Continually Improve Your Referral Program Performance](https://www.buyapowa.com/blog/referral-metrics-and-kpis/) - [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/referral-metrics-and-kpis/) 23/09/2026 8 min read ### [Learning & Insights from the MAC2026 Credit Union Conference](https://www.buyapowa.com/blog/mac2026/) - [Banking & Finance](https://www.buyapowa.com/blog/category/banking-finance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/) [Read More](https://www.buyapowa.com/blog/mac2026/) 20/09/2026 7 min read ### [Buyapowa Earns Leader Status in G2’s Fall Customer Advocacy Reports](https://www.buyapowa.com/blog/buyapowa-g2-leader-status-fall-2026/) - [Latest News](https://www.buyapowa.com/blog/category/latest-news/) [Read More](https://www.buyapowa.com/blog/buyapowa-g2-leader-status-fall-2026/) 11/09/2026 1 min read ### [Credit Unions Have Always Grown Through Trust. 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