Due to the continued success of its enterprise advocate marketing platform across the entire LATAM region, Buyapowa today announces the opening of its first LATAM office to be headed by Laura Murillo, in Bogota, Colombia.
Laura, a recent graduate of the ESADE MBA, will spearhead Buyapowa’s outreach into the LATAM market, which has already seen leading local brands including Apuesta Total, VTR and Crabi place their trust in the Buyapowa platform.
Jean Carlo Adriazola Wahle, Head of Sales Spain and LATAM at Buyapowa said:
“We’ve seen a very strong interest in the Buyapowa word of mouth marketing platform right across Spain and LATAM. Our strong heritage in powering referral marketing for leading enterprise brands and retailers across 27 countries and in 21 languages across telecommunications, banking, insurance, utilities, fashion, beauty, retail and online gaming places us in a unique position to respond to the needs of enterprises right across LATAM.
Due to the enthusiastic welcome we have received from enterprise businesses across South and Central America, we felt this was the right moment to open an office in the region.
Because of this success, we have already increased the number of native Spanish speakers across the entire business, including business development, sales, marketing, implementations and client success to support our growing number of Spanish and LATAM clients. Spanish speakers now represent fully 15% of the entire Buyapowa team and allow us to fully support Spanish speaking clients across the full client lifecycle.”
Laura Murillo said:
“I’m very excited to be joining Buyapowa to help accelerate its growth across the LATAM region. The Buyapowa platform has already proved its value with global clients like T-Mobile, Vodafone, HSBC and BBVA, with the response we have received from businesses across South and Central America, I can already see that the time is right for LATAM businesses to look to word-of-mouth marketing.”
If you would like to know more about Buyapowa in LATAM, please contact us.