These are a few of our favourite things

bpfavouritethings

Here are some of our favourite current campaigns, powered by Buyapowa's unique social selling platform. Have a browse, they might just inspire you.

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Paddy Power, Enhanced Price Store

The betting giant's Enhanced Price store is a 21st Century reinvention of the classic member-get-member customer acquisition campaign. By offering better odds on key bets to punters - providing they get their friends in on the action, Paddy Power have picked up loads of new customers while entertaining and rewarding their core fans. Everyone's a winner!

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Hachette Children's Books, Books With Bite

Hot on the heels of their sell-out 'How To Train Your Dragon' Co-buy, Hachette Children's Books returned with a campaign that made the very most out of Buyapowa's co-creation tools. By giving young adult book fans a chance to vote on which books would be put into a bundle (also sold via the Buyapowa platform), they generated masses of buzz, evangelism and earned social media. Tasty stuff.

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Hodder & Stoughton, Mick Fleetwood autobiography

To generate pre-sales, buzz and word-of-mouth for Mick Fleetwood's hugely-awaited autobiography, we're powering a campaign for Hodder and Stoughton that will send one lucky winner to Washington DC to meet the man himself after watching a Fleetwood


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Debenhams + Buyapowa: this season's must-have collection

Debenhams

We've just gone live with our first campaign for Debenhams. It goes without saying that we're super-excited, and we really think social shopping's going to help them shake things up on the high street in the run-up to Christmas.

We'd publish the full press release here, but we'd rather let these fine people do our talking for us...

Brand Republic The Drum Yours Magazine Essential Retail

We'll be unveiling the secret technology which Debenhams, among others, are using at an exclusive webinar later this month. We'd love for you to attend. Just hit the button below to book your place and we'll see you there. 

BOOK YOUR PLACE


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