first direct takes its referral programme to the next level with Buyapowa

first direct

It’s hard to believe that 2019 marks the 30th anniversary of HSBC’s first direct hitting the scene. But, three decades before the challenger banks, fintech disruptors and open-banking of today’s landscape, there it was – changing everything with 24/7/365 always-open phone banking. And first direct has continued to innovate ever since, leading the way with online banking, SMS banking, mobile banking and even next-gen wizzbangery such as voice recognition to help verify customers’ identities.

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Our irregular guide to the most interesting things happening in the world of advocacy marketing

Employee perks at a 12-year low

The total number of people receiving taxable job perks from their employer fell 600,000 to 3.6 million in the last year, the lowest point since 2007. The reason? Corporations are cutting costs as a response to the threat of economic uncertainty from the 2008 crisis and, more recently, Brexit. Confusion around which of these perks are tax-exempt has also likely pushed a lot of small businesses to leave employee perks in the past. When done right, employee perks can slow turnover and encourage staff performance. However, it looks like many businesses are viewing the cost and hassle as too high to justify the gains.
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Influencer plus referral equals an instant classic

First things first: can we all agree that ‘Ferris Bueller’s Day Off’ is pretty much the greatest achievement of the 1980s? That’s right: greater than mixtapes, greater than Speak & Spell, maybe even greater than Ms. Pac-Man. But, in spite of its gargantuan greatness, ‘FBDO’ is fundamentally flawed. Why? Because it seems to suggest that ‘borrowing’ someone’s car inevitably leads to it being driven backwards, through a plate glass window, into a tree.

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That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral last week. And now you feel a tremendous sense of loss, grief and shame.

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