What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in tepid water, then slowly bring that water to the boil, and Mr Frog will happily sit there until he’s cooked to death.
We got a brand new crystal ball as an early Christmas present. Not one of those rubbish ones from ‘The Wizard Of Oz’, which just shows flying monkeys and melty witches. Nope, our one’s much more useful, because it allows us to peek behind the curtain and see what’s in store in the world of marketing, retail and our own particular field of expertise: advocacy.
Awful things, really. They keep you up at night worrying about trivia then, when you really need them – like when you’re trying to remember where you left your keys – they’re like: “Nah, man. Not my problem.”
Welcome to Part Two of our three-part dive into the psychology of referral marketing. If you missed Part One, have a dig around your email inbox, this blog or your sofa – you’ll probably find it there.
So, what’s in store this time?
Welcome to Part Three of our in-depth look into the psychological tricks that can turn a referral amateur-gramme into a referral pro-gramme.
Next up, a look into the psychology of terrible wordplay.
Anyway, there’s just a couple of sections this time around, but the second one contains not one, not two, but seven amazing tips – so you’re definitely getting your money’s worth*.