Why success requires so much more than just referral marketing software

If you have been regularly reading our blog, you will have seen that the Buyapowa Referral Marketing Software platform is a sophisticated and powerful tool, packed with value-added features, fully configurable and capable of integration with a whole host of other platforms. And it’s also capable of extending to many use cases far beyond simple refer-a-friend marketing.

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What is referral tracking and why is it so important?

Deciding to launch a referral marketing programme is the easy part. It’s one of the most effective way of acquiring new customers, given that 92% of consumers trust recommendations from friends and family above advertising and referral has a lower cost per acquisition than other channels. But once you’ve decided to add a refer-a-friend scheme to your marketing mix, you first need to do be clear what your goals are.

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23 examples of leading telecoms referral programmes

Examples of leading telecoms referral schemes
 

To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.

On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks5G etc. that necessitates.

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