Financial Times: How to get ahead in social media advertising

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In today's FT reporter Maija Palmer summarises the state of 'social media advertising', some would say social is slowly becoming a paid advertising channel as organic reach declines. Whatever your opinion on the current state of social, there are ways to do things differently.

The informative article looks at how social commerce provider Buyapowa has helped the worlds 2nd largest retailer (also ranked #1 in social maturity in the recent Top 100 Global Retailers Research) Tesco develop a social sales presence.

So stop posting pictures of cats to social, start thinking about it as a serious marketing channel. Consider how using a social commerce technology can help you drive true ROI (sales and revenue!) from social!

View the full article on FT.com

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Why You Should Enable Social-Commerce This Christmas Stop relighting the same crash and burn campaigns and light up your Christmas campaigns with social.


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Buyapowa Listed Within Top 100 UK Startups

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Helping businesses make money from social rather than costing it - Buyapowa have been listed within the Top 100 Startups in the UK at #29.

View the original article

"A social media explosion over the past few years has, inevitably, led to a deluge of companies attempting to capitalise on the vast marketing potential it offers. Many of them ambitiously claim to push business’ marketing spend to the very limits of its potential, with little to back up these assertions – but having amassed a star-studded client list including Tesco, Pfizer, Sony and Timewarner since launching in 2011, it’s clear that Buyapowa’s offering is more than just the usual hubris.

Rather than focusing on one social media outlet, Buyapowa allows brands, retailers and publishers to create multi-channel social shopping campaigns across multiple devices through a system known as ‘co-buying’. Under Buyapowa’s unique system, the consumers themselves decide what they want to buy through ‘Kickstarter-style’ group buying campaigns, in which groups commit to buy an item in order to drive its price down. The system also promotes ‘gamification’ of e-commerce, incentivising shoppers to bring more friends in through rewards systems. With over 80 clients signed up so far, founder


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