Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

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6 Referral Program Examples (& the Strategies You Can Steal)

Finding the right method to acquire new, valuable customers for your business is hard work.

For this coming year the industry sees marketing leaders turning to personalizing customer journeys, and adopting machine learningto reach new consumers.  However the proven tactic that continues to bring in loyal customers for web-behemoths like Dropbox, Slack, and AirBNB is referral marketing.
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Social Commerce: from Robbie Williams to… well, wait and see

Robbie Williams to... well, wait and see!

We met with a record-breaking, platinum-selling music artist earlier today, and we’re very excited about the plans we’re drawing up for their forthcoming Social Commerce channel. Of course, this isn’t the first time we’ll have powered Social Commerce for a musical megastar – getting their legions of social media fans shopping and sharing in unprecedented numbers.

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