December’s guide to the most interesting things happening in the world of advocacy marketing

7 marketing trends to look out for this holiday season

1. Seven marketing trends for this holiday season

‘Tis the season to spend big money, and marketers and retailers are out in force. Starting in November and running well into January, the spending frenzy will continue. But there are some crucial trends to bear in mind as you make the most of the avid consumer this holiday season. A great deal of focus has been placed on customer journey and experience, moving beyond a previously singular focus on seasonal discounts and product launches. Now, there’s also been significant investment in online and in-store customer experiences, loyalty and referral programs, personalized messaging, and other previously under-utilized marketing tactics. Check out a breakdown of this holiday season’s top marketing trends. Full story

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November’s guide to the most interesting things happening in the world of advocacy marketing

Build the best referral program for your business

11 ways to build an effective referral marketing system

We all know referral marketing is savvy marketing. Recruiting new customers from satisfied, existing customers is just good business. However, building the most effective referral marketing system can be a challenge. So what are the key objectives to keep in mind when building or revamping your referral marketing system? Set expectations upfront; let customers know that you want their feedback or will ask for it in the future. Transparency is vital for building customer trust. Second, analyze before you implement. Put simply; make sure your customers are satisfied before rushing to them for reviews and referrals. Otherwise, no one’s happy. Next, create multiple referral paths for customers. No two customers are the same, so it’s always a smart idea to communicate with customers in a way that is simple and efficient for them. With a few small changes, your company could be well equipped to build a successful and sustainable referral marketing program. Want more detail? Click the link to read more.

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Credit Union Marketing Strategies (Updated 2017)

credit union marketing strategies

Your credit union is not only different than traditional banks and financial institutions, it’s different than every other credit union out there. Some credit unions have been around for generations, while some were founded recently. Some have an exclusive membership for people of specific industry or occupation — like a firefighter’s credit union — and others are open to everyone. One thing almost all credit unions have in common is a limited marketing budget, making it critical to develop a truly effective marketing strategy that delivers new members and builds loyalty.

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45 Examples of Personalized Marketing That Really Work

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

According to data gathered by MarketingLand, “Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.” Further, “Sixty percent of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial.”

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