Trust Based Relationship Selling for the Digital Age

Trust is one of the most important factors in maintaining a successful relationship with your customers. It can boost sales, give your company an edge over the competition, but above all – it is the driving force behind brand loyalty.

The problem is, brand-customer trust cannot be established with the press of a button. With all the spam and phishing scams floating around, how do you let your audience know they can feel secure and comfortable doing business with you?

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45 Examples of Personalized Marketing That Really Work

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

According to research conducted by SmarterHQ, “72% of consumers in 2019 said they only engage with marketing messages that are customized to their specific interests.” Further, according to Epsilon, “80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.” But, here’s the kicker, while it’s obvious that personalization is critical to modern marketers, 63% of marketers say data-driven personalization is the toughest tactic to execute.

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Our latest guide to the most interesting things happening in the world of advocacy marketing

I’m a better consumer than you - just look at my purchases

1. Promoting consumer arrogance proven to increase consumer word-of-mouth

Want to increase word of mouth around your company or product? A new study from Michigan State University found that you might want to work on tapping into your customers’ sense of consumer arrogance. That’s right, appealing to customers’ pride at finding a great deal or product means more word-of-mouth recommendations to family and friends. Why? Well, we’re all familiar with that feeling of getting a really great deal and wanting to tell others about it. We brag about shopping triumphs for the same reason we brag about anything else—it makes us look good. However, companies should obviously still focus on the quality of their product or offering before activating consumer arrogance—the same study also found that triggering consumer arrogance meant more word-of-mouth communication about the experience whether or not customers liked the product, meaning more positive word-of-mouth information if they were happy and more negative word-of-mouth communication if they weren’t. So while it could be a bit of a double-edged sword if companies aren’t careful, activating consumer arrogance is clearly a safe bet for increasing word-of-mouth. Read on.

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The Epic Beginner’s Guide to Building a Successful Referral Marketing Program

Your customers are the lifeblood of your business. Frankly, while you can have a fantastic team, a great catalogue of products, and an amazing business plan, but none of this will matter if you can’t keep those customers happy, engaged, and willing to tell their friends good things about you. Quite simply, in ecommerce, your customers are arguably the most important and effective sales tools you have at your disposal today. That’s because, when your customers talk, their friends and family listen. So you could spend your entire marketing budget on precisely targeted Facebook ads, compelling email campaigns, and clever CRO tests, but you’d probably be better advised to get loyal customers — or brand advocates – to convince a friend or family member that your products are worth buying.

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Why you need to jump towards referral marketing

Brands need to leap towards referral marketing and add it to their digital marketing mix

You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in cold water, then slowly bring that water to boil, and Mr. Frog will happily sit there until he’s cooked to death.

It’s completely wrong, of course. Put a frog anywhere and it’ll jump out – that’s just what frogs do – but, as a metaphor, the boiling frog theory’s pretty helpful. Because, as people, we act like boiling frogs all the time: unaware that the circumstances surrounding us are getting more urgent, but failing to do anything about it until it’s too late.

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