When ASOS was set up in the year 2000, just about everyone said that selling fashion online simply couldn't be done. "Ha!" they sneered, while waiting for their dial-up modems to download 'Who Let the Dogs Out' on Napster.
Well, those people are still probably working off their blushes, while ASOS go from strength to strength as the most-searched fashion retailer on Google, selling over 100,000 branded and own-brand products to 13.4 million active customers across the globe. Including eight men's t-shirts and 30 dresses every single minute.
They've achieved that massive success via relentless innovation. As ASOS put it themselves, "we still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle."
As of today, that exciting mix includes the Buyapowa platform, which ASOS have selected to power referral programmes around the world - starting in Russia. This follows our ground-breaking work with other leading fashion retailers including New Look, River Island, Nelly and PrettyLittleThing.
Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of fashion, just get in touch.
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