We’re delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee’s 5,000-strong fleet of luxury cars.
Addison Lee’s mission statement marks them out as an ideal partner for Buyapowa: “By allying the latest technologies with traditional customer service values, we can not only disrupt the industry, we can revolutionise it.” Perhaps surprisingly, though, this is the brand’s first venture into referral marketing – the very technology that famous propelled their competitor, Uber, to staggering success. That’s because Addison Lee’s passion for technology is predicated less on what’s shiny and new and more on the real-world benefits and value that technology can deliver their customers.
To put it bluntly: until they discovered our award-winning platform, nothing was good enough.
That’s why, together, our intention isn’t simply to replicate Uber’s referral programme – and you can read our in-depth critique of that programme here – but dramatically to improve upon it. Stay tuned for more on Addison Lee’s exciting new programme but, in the meantime, if you’d like to find out how your business can one-up the former kings of referral, just get in touch.
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