Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.
Hasta la vista. Baby.
Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank:
These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.
It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.
If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa’s team of experts and using our plug-and-play platform. If you’re uncertain, don’t be. Global superbrands like Expedia, Virgin, Telefónica and Zalando are already working with us, proving that referral’s time has absolutely come. And, if you’re unconcerned, think again: according to Nielsen, 84% of consumers take action based on personal recommendations. If those dry up, you’re going to have a problem.
Let’s make sure your customers’ passion gets turned into added sales rather than disappointment. Get in touch and we’ll show you how.