Building the business case for referral marketing

Brands supercharged by referral marketing
 

What can referral marketing bring to your business?

Maybe you’re wondering what a well run and managed referral program could bring to your business? Perhaps you’ve seen some breathtaking headlines in the press and wonder how that can be true? Maybe you even tried and failed with referral marketing before and are a little sceptical about whether it can work for your business? Maybe you’re just a natural born sceptic, and that’s fine? A little bit of scepticism never does any harm. But whatever your case, we thought we’d document some of the case studies of referral marketing success and provide examples of what a well run and managed referral program can achieve.

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