12 Referral Program Examples (& the Referral Marketing Strategies You Can Steal)

Logos of referral programs

What is a referral program?

A referral program is a growth marketing tactic that seeks to encourage existing customers to recommend a brand to their friends, family, and colleagues. Often called word-of-mouth marketing, it seeks to supercharge natural or latent word of mouth with easy-to-use sharing tools such as referral links or codes and referral rewards.

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