Buyapowa opens LATAM Office to support continued growth across the region

Welcome to the team, Laura Murillo, our new LATAM Sales Manager

Due to the continued success of its enterprise advocate marketing platform across the entire LATAM region, Buyapowa today announces the opening of its first LATAM office to be headed by Laura Murillo, in Bogota, Colombia. 

Laura, a recent graduate of the ESADE MBA, will spearhead Buyapowa’s outreach into the LATAM market, which has already seen leading local brands including Apuesta Total, VTR and Crabi place their trust in the Buyapowa platform. 

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WOM Day 2021: the event that brought together the world’s leading word-of-mouth marketing experts

Buyapowa is taking part in WOM Day 2021 to talk about all things word-of-mouth marketing

It probably comes as no surprise that we at Buyapowa have always believed that word-of-mouth is the absolute gold standard of great marketing. After all, it’s consistently outperforming other marketing strategies and a reported 92% of consumers value recommendations from friends and family above all other forms of marketing. In fact, more recently, word-of-mouth helped travel titan Airbnb develop a strategy that enables them to get the vast majority of their web traffic (and business) without paying huge tech advertisers like Google and Facebook.

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