December’s guide to the most interesting things happening in the world of advocacy marketing

7 marketing trends to look out for this holiday season

1. Seven marketing trends for this holiday season

‘Tis the season to spend big money, and marketers and retailers are out in force. Starting in November and running well into January, the spending frenzy will continue. But there are some crucial trends to bear in mind as you make the most of the avid consumer this holiday season. A great deal of focus has been placed on customer journey and experience, moving beyond a previously singular focus on seasonal discounts and product launches. Now, there’s also been significant investment in online and in-store customer experiences, loyalty and referral programs, personalized messaging, and other previously under-utilized marketing tactics. Check out a breakdown of this holiday season’s top marketing trends. Full story

Read more

Tendances et predictions pour 2020 : Quelles sont les prochaines étapes?

C’est déjà cette période de l’année ? Nous avons à peine sorti nos laines d’hiver et nous nous dirigeons déjà vers la nouvelle année comme Kevin McCallister qui descend les escaliers en luge dans ‘Maman j’ai raté l’avion 2′. Et l’arrivée imminente de 2020 signifie qu’il est temps, une fois de plus, de jeter un coup d’œil à notre boule de cristal et de choisir quelques prévisions du marketing de recommandation pour l’année à venir.

Read more

That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

Read more