Alternative influencer: the rise of the nano-influencer

Alternative Influencer

Were you at the Buyapowa Client Summit last week? If not, what on earth were you doing instead? You missed some big announcements about the year ahead, a spectacular panel from industry leaders and three excellent keynote speeches.

But don’t worry. We captured the best bits for you to enjoy later, including this presentation from Buyapowa’s very own Director of Client Success, Robin Bresnark, where he discusses the future of influencer marketing, taking in the topics of ‘Murder She Wrote’, standing on horses and sweet potato pie along the way.

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Buyapowa Client Summit 2018: the morning after the night before

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Our heads hurt. Mainly because they’re bursting with new learnings, memories of great conversations and, yeah alright, one or two drinks at last night’s Buyapowa Client Summit.

Possibly three.

We adore our annual gatherings though, getting together Buyapowa clients present and future, plus leading experts from the worlds of retail and marketing. And last night’s Summit was our best to date, with record attendance, plus great keynote speeches from data expert, Matthew Tod, awesome futurologist Eirik Norman Hansen and (cough) little old me, Robin Bresnark, Buyapowa’s Director of Client Success.

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Uber: lagging behind in the rearview mirror

Uber became a global behemoth on the back of its referral programme, where riders were rewarded for bringing in new customers. But what was once quite revolutionary now appears woefully behind the times and unfit for purpose. Let’s take a look at the cab-calling app’s programme and assesses where they may have gone wrong… and where you could go right.

Uber’s dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, everyone knows you’re talking about the £50 billion cab company – and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.
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Podcast: referral and Lebara mobile

Lebara

This week, Buyapowa’s Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara’s Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara – one of Buyapowa’s latest clients – is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

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