Referral marketing works just like any other form of marketing: via a funnel. You put people in at the top; they go through several of stages of conversion as they share with their friends; and, as those friends engage, successful referrals complete the process.
Airbnb. Dropbox. Slack. We call them unicorns, but the fact that these former startups with $1B+ valuations are becoming less and less rare means that there’s never been a better time than now to take a lesson from their playbooks.
Even better, you can use the same tools they did to build their customer bases and achieve rapid growth.
Buyapowa can today announce that, together with the celebrated home furnishing retailer Heal’s, we’re breaking new ground in referral marketing technology – bringing a previously online-only phenomenon into the place where the vast majority of retail still takes place: physical stores.
Your customers are the lifeblood of your business. You can have a fantastic team, a great catalogue of products, and an amazing intended path forward, but none of it matters if you can’t keep your customers happy, engaged, and willing to tell their friends about you. In ecommerce, your customers are arguably the most important and effective sales tools you have at your disposal. Your customers talk, and their friends and family listen. You can spend your entire marketing budget on precisely targeted Facebook ads, compelling email campaigns, and clever CRO tests, and you’d still never get as good of results as you get when a loyal customer—a brand advocate – convinces a friend or family member that your products are worth buying.
