L’heure de l’ubérisation de L’Oréal à sonné ?

C’est un mois important pour nous, comme pour L’Oréal – la plus grosse compagnie mondiale de beauté – qui lance son nouveau programme d’acquisition clients en utilisant la plateforme Buyapowa. Nous allons accompagner leurs marques les plus appréciées à développer un canal de vente personnalisé – une stratégie dans l’univers du cosmétique pratiquée depuis la nuit des temps – mais selon les dernières innovations.

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Let’s get personal: how referral is transforming an ecommerce phenomenon

Once upon a time, if you wanted to look the part, you’d have to know an awful lot about fashion, where to buy the best clothes and what’d look good on you. These days, the internet’s taken care of all that (thanks, internet!), due to the incredible success of personal stylist services from Keaton Row and Stitch Fix (for women) to Bombfell and Trunk Club (for men).

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Man’s best (refer a) friend

First, subscription boxes revolutionised the beauty industry, with the likes of GLOSSYBOX and Birchbox. Then along came Trunk Club and The Chapar and the same subscription model turned the fashion world on its head. Now, in 2016, you can sign up for monthly boxes stuffed with everything from delicious cocktails to tools to help you get through the zombie apocalypse (we’d argue that those two are, actually, one and the same).

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