How to save your business in under 18 minutes

Your existing marketing playbook just isn’t performing anymore. People are ignoring your ads, few users are clicking through, conversions are dropping. It’s getting harder and harder to acquire new customers every day.

Buyapowa’s Head of Product, James Grant, has the answer: alt acquisition. If you came to our event in April 2016, you’ll have seen his fantastic keynote address, explaining the science behind those diminishing returns and exploring alternative ways to supplement your acquisition – complete with compelling examples from Betty Crocker, via Ryanair right up to Tesla.

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Alt. Acquisition 2016: A night to inspire

Last night, some of the greatest minds in UK marketing and retail got together to enjoy an evening exploring new, innovative and increasingly essential ways to win new customers.

C-level execs from brands including The Guardian, Waitrose, Domino’s Pizza, Boots, Unilever, Three, Sky, L’Oréal, Majestic Wine, Revlon, Space NK, Time Inc, Hawes and Curtis, Made.com, Habitat and Cath Kidston came together at London’s Soho Hotel to listen to our guest panelists – Feelunique COO Jim Buckle, O2’s Head of Social, Kristian Lorenzon, our own CEO and Head of Product, Gideon Lask and James Grant, plus a wonderful moderator in the form of Matthew Tod – discuss everything from the death of display to chatbots, UX trickery and… weirdly, eggs.

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