9 Reasons Why Great e-Commerce Referral Programs Succeed


A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers.  At Buyapowa we take time to educate our customers and prospects on the nuanced elements of a successful referral marketing program.   During the launch of a program, we help our customers understand some of the most basic and fundamental tenets of a good referral program.  The first six of these are:

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How to Create a Referral Program: Your First 90 Days


So, you’ve taken the plunge and decided the time is ripe to create a referral program. You’ve made a wise decision. Referral programs are the lowest cost means to acquire new customers. Customers who come to you as a result of a referral are proven to have a 16% higher customer-lifetime-value than customers who arrive via other means. Buyapowa’s customers have added over $300 million dollars in new revenue from their referral programs. You’re in good company.

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Whenever we chat with our friends and clients in the world of fashion, two topics keep coming up. First, the schism between the see-now-buy-now collections and the more traditional see-now-buy-later model. Secondly the contrasting approach taken by the likes of Zara and Gap (respectively the biggest and third-biggest apparel brands in the world). Zara trickles collections into stores and online throughout each season; Gap dumps their entire lines out in big seasonal avalanches. In the techie world, they’d call that agile vs waterfall. In the world of fashion, they probably call it seduction vs exposé, and they’d probably say it in a very sexy French accent, too (well maybe in a Galician and San Franciscan accent in this particular case).

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Whatever way you look you look at it, online marketing is in a crisis!

CEO of Buyapowa, Gideon Lask, talks to thegoodwebguide about how customer referrals are helping leading brands and retailers overcome this problem.

While the current headlines might focus on buzzwords like adblocking and the rise of Dark Social, I could also mention ever declining email open rates, paywalls on social networks reducing organic social to near zero, the trend towards delayed TV watching, Google’s continued assaults on the whole concept of SEO, banner blindness etc. as all contributing to the crisis. But whether we point to one cause or several, these few simple statistics clearly illustrate the point that all the tools marketers have traditionally relied upon either no longer work as well as they used to or no longer work at all:

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Omnichannel Trends & the Future of Referral Marketing

Not too long ago, many of us were excitedly talking about the multi-channel experience and its anticipated impact on referral marketing. Fast-forward a few years, it’s now omnichannel ruling many of our discussions, and it appears it will continue to do so for some time—which is why we’ve decided to look at omnichannel trends and specifically how they will shape the future of referral marketing.

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