A white paper from Demand Metric and Buyapowa*
Demand Metric and Buyapowa conducted a study to learn about the current state of referral marketing, and together we have produced our 2016 referral marketing benchmark report. This follows up on a referral marketing study completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing. This report shares the findings and recommends some best practices based on the data.
- Find out how many study participants report having a referral marketing program of some type.
- Of those that do, an incredibly small percentage have a system in place to support their program.
- What percentage of marketers agree that they are effective for new customer acquisition?
- How does your business stack up?
* Buyapowa acquired RewardStream in June 2016