The Miracle Cure for Your Black Friday Hangover

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After The Party…The Hangover!

Well as parties go, this year’s Black Friday weekend was ‘one huge sales party’!

We are not going to bore you by repeating all the stats about how many billion dollars of sales were made, how many million parcels need to be delivered or what was the average response time for the Argos or Target website. Let’s suffice it to say that US$4.4bn spent online in the US and £1.1bn spent online in the UK is a big party in anyone’s vocabulary.

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How Customer Lifetime Value Analysis Assists Marketers

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Acquiring high lifetime value customers is desirable, but it can sometimes be difficult to identify which customers offer your business the highest lifetime value. New businesses don’t have established buying patterns to use for analysis, and a business with a disparate product family has many customer touch points and complex discounting structures, which can hinder customer lifetime value analysis. Finding a way to identify your highest lifetime value customers is as important to your business as calculating your customer acquisition cost.

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