I’d like to address a pretty common concern that we hear from our end users, and that’s the issue of trust. Trust based relationship selling can give your company an edge over the competition but, with all the spam and phishing scams floating around, how do you let your audience know they can feel secure and comfortable doing business with you?
Leading UK Magazine Publishers Drive Subscriber Growth from Referrals
After a difficult decade for the global magazine industry, beset by competition from abundant free content online and peer to peer sharing of copyrighted information, 2015 was predicted to be the year that digital revenue gains finally outweighed falling print revenue. So it is encouraging to see the UK, with its long and illustrious history of printed magazines and pamphlets, leading the way in adopting innovative solutions to drive subscriptions growth across print and digital, as seen in the recent PPA ABC Consumer Magazines Report in August 2015.
Referral marketing programs are designed to help you acquire new customers at a very low cost; in fact, referral marketing provides the lowest cost per acquisition. But like all marketing programs, referral marketing is the most effective when managed efficiently and optimized to attract the right customers. Building an attractive referral marketing program is half the battle, ensuring that your business encourages the referrals – meaning that your loyal customers recommend your business to their friends and family, is the real challenge. Like other marketing programs, you can build it, but that doesn’t necessarily mean “they” will come. Here are five ways to ensure that you are employing an effective referral marketing program, in both the short and long term.
When I first joined Buyapowa, I admit I was little confused about how automated referral programs worked. I didn’t quite understand what it meant to automate a process that humans do naturally. I’d seen referral programs run in the past, and it seemed pretty simple. Reach out to your customers, tell them you’ll reward them when they refer their friends, and wait for those friends to show up and make a purchase. It seemed like a pretty organic process, based on the natural relationship between people.
How Innovation Has Made Sampling Better…….And Saved the Earth Tons of Trash!
If there was an area of marketing ripe for innovation it had to be sampling!
If you have any doubts, then the next time a smiley young person presses a face cream pack or International SIM card into your hand, just check the mountain of discarded packets round the corner.