Why You Need To Start Building Up Your Black Friday Sales Channels Now!

 

As we are now officially in Autumn (a.k.a. ‘Fall’ for our US readers), you are probably starting to turn your attention towards this year’s Black Friday and Cyber Monday promotions.

With so much riding on these key sales dates, as well as meeting with your IT team to make sure your site stays up and external courier companies to ensure parcel deliveries, you will be probably also be firming up your advertising budget and deciding on the key messages you want to get across. 

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Seven Reasons Why You Should Outsource Your Refer-a-Friend Scheme

 

WHY YOU SHOULD OUTSOURCE YOUR REFER-A-FRIEND SCHEME

When looking at Refer-a-Friend or ‘RAF’ schemes, potential clients often ask us: ‘Why should we not just build this ourselves?’

Or, where a brand or retailer has already built a simple invite-a-friend scheme in-house, the question is often: ‘Why should we not just add these features to our existing RAF scheme?’

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Black Friday Sales: Getting the most out of the inevitable bargain hunters

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Sales exist for a good reason!

While clearing out last season’s left over stock frees up warehouse and display space and provides cash to reinvest in your business, the main reason you, as a retailer, sacrifice short term margins is in the hope that deep discounts will tempt good customers into your stores to begin a long term and profitable relationship. Of course everyone knows that sales also attract price sensitive bargain hunters with little notion of brand loyalty, but as long as there are enough good customers to compensate for the bad, sales make economic sense.

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