Good news: You have decided to delve into the realm of referral marketing and launch a customer referral program for your e-commerce site. If you read the first blog of our two-part blog series dedicated to customer referral programs for e-commerce sites, you were enlightened on what referral marketing is, what a referral program looks like for an e-commerce business and how you can identify the program ROI to determine if a customer referral program will work for your e-commerce business. If you haven’t read the first blog, or are still uncertain, please check it out.
Over the past several years, social media has evolved and grown into one of the most powerful tools available to marketing professionals. In our digital age, virtually all businesses around the world depend on social media as a marketing tool to some extent. In fact, if a company doesn’t promote itself through social media platforms, many customers or potential clients could very well consider the company to be less reliable and not as professional than other businesses that utilize the power of social media. Along with the explosion of social media, social referral marketing has become an increasingly common and extremely effective means of marketing a business.