Is Refer-a-friend marketing about to explode?
Do you remember your first steps in paid search, email and affiliate marketing?
If you started after 2009, you probably had a world class integrated platform with an intuitive interface offering all the statistics and insights you needed to amaze your boss. Whereas real early adopters had no proper tools and, for example, probably used Hotmail and mail merge for their first email campaigns. Between these two extremes, you probably would not have realised the full potential of the channel until the right tools and platforms arrived, such as Exact Target for email.