Press Coverage from Oasis Exclusive Events

Oasis Exclusive Events

Oasis Social Boutique Launch

The exciting news last week was that we launched our first ever Social Boutique with Oasis, the leading British contemporary fashion brand.

‘Oasis Exclusive Events’ is a new channel for Oasis to promote its products via fans and followers of the brand. The first campaign, called ‘We’ve Got You Covered’, featured six fashionable women’s coats from the new season range, with the incentive that the top three people referring friends and family would get their coat for free.

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Motivation behind Referrals; what makes people refer others and how to increase those referrals?

What is motivation? When I ask my good friend Google, it tells me motivation is: “the reason or reasons one has for acting or behaving in a particular way, or the general desire or willingness of someone to do something”. Sounds about right… but the question is why?

What motivates us? Why buy that pair of jeans? Why go see that movie? Why try that restaurant?

A lot of the time why we do things really doesn’t have much to do with us at all, but what others are telling us or encouraging us to do. Motivation involves biological, emotional, social and cognitive forces. The combination of these things activates our behavior and we have very little personal effect over them.

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Singing for their supper: why casual dining needs to change

In my wallet, I have two 30% off coupons for Pizza Express. Alongside them, I’ve got some random membership card that entitles me to 40% off at Pizza Express. Oh, and… hang on, yep, here it is: another Pizza Express saver – this time a £10 voucher earned with supermarket loyalty points. That’ll keep the toddler in “Pat A Pony” pizzas for the next few weekends (he seriously needs to learn how to pronounce the word “pepperoni”).

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