2014: the year shopping becomes a game

2014: the year shopping becomes a game

This is our third prediction for 2014. For our other predictions, click here.

The internet has always been about competition. I’m the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know – painfully true). And these things have massively benefitted the bewildering growth of the ‘net.

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2014: the year the internet saves you the bother of sharing

2014: the year the internet saves you the bother of sharing

This is our first prediction for 2014. Keep up to date with the next ones here.

Dave likes unicycles. Sandra likes Dave. Dave likes Sandra’s new unicycle. Sandra is in a relationship with Dave. Dave quit Facebook.

Sharing things on Facebook is great, but it’s a lot of effort. And that’s a problem for marketing folks. Wouldn’t it be better if Facebook just knew when Dave or Sandra did something, then it could go and tell all their friends about it without either of them having to lift a finger? (All within acceptable, opt-in-and-out-able privacy settings, naturally.) Well, that’s now possible thanks to Facebook’s Custom Open Graph and the arguably-dark-art of “frictionless sharing”.

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Argos teams up with Buyapowa to launch Co-buying on social media

argos-logo-news

PRESS RELEASE

• Argos customers rewarded for sharing deals via social media

• Available at www.buyapowa.com/argos

Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.

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