Is Social Commerce about to transform the betting industry?

Is Social Commerce about to transform the betting industry?

I spend a lot of my time working with clients, figuring out the best way to apply Social Commerce to their calendar, to their brand and to their industry. Sometimes, everything just adds up and it’s a super-easy fit: retail, travel, pharma, FMCGs. Sometimes, it’s not so simple (I’m recalling an interesting discussion with a sewerage wholesaler here – it might have been viable, but the project just smelled a bit ‘off’).

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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

“The only statistics you can trust are those you falsified yourself,” said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you’d hope there’s some truth in that. Here’s a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

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Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

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