Daily deals: why they need to die… and STAY dead!

Daily deals: why they need to die… and STAY dead!

Ugh. Here’s something we thought we’d seen the back of: the daily deal. Oh sure, Groupon and its legion of clones limp on, increasingly irrelevant after alienating merchants and customers alike with unreasonable trading terms and uninspiring products. And the Daily Deal’s equally undead relative, the Voucher Site? Well, they’re somehow managing to hang on in there, too – eking out a meagre existence by feeding on crumbs of affiliate revenue.

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Currys got this so wrong. Tesco got it so right.

Currys & Tesco

We’re living in pretty cool times. We’ve invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising’s started to move with the times – Twitter’s new TV tie-in represents some serious joined up thinking. I’m a big fan of the clever remarketing Facebook’s now offering via its FBX platform (there’s some golden potential for Social Commerce in them there hills).

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