Talk is cheap: the state of Social Commerce 2013

Talk is cheap: the state of Social Commerce 2013

We originally wrote this article as a guest post for socialmouths – one of our favourite blogs covering social media. We’d strongly recommend joining their mailing list for insightful advice and commentary.

Last year, the blogger Francisco Rosales wrote a brilliant piece asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social. On the flip-side, F-Commerce (ie, bolting old-fashioned e-stores onto your Facebook Page) had crashed and burned all over Zuckerberg-land, making social selling about as sexy as a yardsale in a cemetery.

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Competitions are officially worthless

Competitions are officially worthless

We’ll keep this one short but sweet. In fact, you only really need to read the quote in bold below. It’s a biggie. So, here we go…

We had a fascinating meeting with the Marketing Director of a consumer goods giant this morning. It would be wrong to name names, but this company’s high up in the Forbes Global 2000, they’re a household name brand. And one line struck us hard. It should strike you hard, too:

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Why product sampling is dead

The two dullest words in the world:

This morning on my journey into work, I was given a free little can of pop, a crappy plastic ticket wallet, an international SIM card and a voucher for a free dental checkup (not by the same people who gave me the fizzy drink, obviously). The drink tasted… kinda fruity? Maybe? A bit like bubblegum? Whatever it tasted like, I’m buggered if I can remember the brand. The ticket wallet will go unused; the SIM card went straight in the bin and I’m pretty sure the dental ‘checkup’ would just be an excuse to upsell me expensive treatments once I turned up. So, you know: thanks but no thanks.

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