Microsoft utter the unspeakable truth about Facebook likes

The Unspeakable Truth Of Facebook Likes

We’ve been saying it for a long time. Our clients have privately admitted to us that they feel the same way. But, finally, Philippa Snare, Microsoft UK’s chief marketing officer, has publicly said what everyone secretly thinks about brands who hoard Facebook Likes in the same way that old people on that cable show hoard junk and filth and slimy stuff that makes you go: ‘Groooooo!”

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Let’s Kill The ‘Media’ Bit From ‘Social Media’

Social's not FOR selling... is it?

We hear it all the time: “social media’s not for selling”.

To use the sailor’s language we grew up with: bulls**t. That’s like saying phones aren’t for computing.

Things change. But, sometimes, it’s only once they change that we can see how daft our old attitudes were. Phones can be amazing computers if you do it right. And social makes for an extraordinary commercial channel if you sell socially. And yet, we often encounter resistance from social media professionals when we talk about social’s transformational potential and how it’s destined to break free from its current limitations.

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