Competitions don’t work. This week: Xbox

This Xbox Competition Won't Work

via Xbox UK

Last week, we told you how competitions had absolutely stopped working, and how they’re often massively counter-productive.

This week, we thought we’d illustrate the point by looking at a current comp from Xbox UK. Now, we’re absolutely not here to criticise Microsoft or the UK Xbox social media team, who do a wonderful job for a fantastic product (we’re massive fans). We’re just wondering how well this is going to work for them.

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If your job is selling subscriptions, it just got a lot easier

How to sell magazine subscriptions

Selling newspaper and magazine subscriptions is the holy grail for publishers. For the price of an acceptable discount, it guarantees a long-term commitment to buy (something any retailer would kill for in this climate), bolsters circulation figures, cements cash flow and delivers a loyal and passionate readership for the title. So, if your job is selling subs, everyone else at the publication should be bringing you cups of tea and giving you foot massages around the clock – you’re the (wo)man.

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Amazon’s Christmas cracker

Amazon's Christmas Cracker

Christmas cracker jokes: officially, the least funny thing in the world. Or that’s what we thought until we saw Amazon’s new Posts for brands feature. Here’s the screengrab they’ve featured on their promo page. We’re imagining it’s a bit of a rush job because one of the posts talks about tweeting, yet there doesn’t seem to be any Twitter integration (can I get a #fail?).

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No competition: why contests just aren’t working anymore

Competitions don't work

We’ve all been there. You’ve got a budget of £X to bring in #Y new Facebook ‘likes’… then some bright spark asks aloud: “What’s the point of all these new ‘likes’? These people are only ‘liking’ us to win a prize. Most of them are obsessive compers, sharing with other compers – none of whom would ever dream of spending real money with us.”

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