About Us and Our Refer a Friend Marketing Software

Our belief

At Buyapowa, we believe that referral can be done well and it can be done poorly. That’s why enterprise-scale organisations such as L’Oreal, Sky, Telefonica and ASOS look to our experts to help them construct, manage and perfect their referral channels. It’s not a job for amateurs, which is why we’ve assembled the world’s most experienced team of technologists, analysts and and business experts - all dedicated to our clients and their success.

We’re headquartered in London, UK. We have offices in New York and Paris. We’re truly global, powering referral programmes across five continents, from Japan to Peru and everywhere in between.

Referral: then

While retailers have been asking their customers to "tell their friends" since the year dot, the advent of the internet meant sharing, tracking and rewarding could all take place on an infinitely greater scale. And the phenomenal success of Dropbox, Airbnb and Uber - all of whom became multi-billion-dollar giants predominantly through their ground-breaking invite-a-friend programmes - established referral as a must-have acquisition tool.

Referral: now

In the past five years, referral marketing has gradually evolved from being a tool to being a complete platform - a bridge between the customers you have and the customers you want. Today’s referral platform seamlessly integrates with your web and mobile sites, joins together your online and offline businesses and delivers invaluable data and insight into your customers and their friends.