Why use referral marketing?

Too many customers? Thought not. So, now’s the time to launch an invite-a-friend programme that’s fully loaded with gamification, insight and social triggers. After all, the very best place to start looking for new customers is right next to the customers you already have.

CUSTOMER
ACQUISITION
REVOLUTION

Referral marketing is primed to explode. Customer-get-Customer selling represents the single largest opportunity for retailers and brands over the next 5-10 years.

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icon fact time

Fact

92% of customers trust personal recommendations above all other forms of advertising

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Fact

Marketing from brands often reaches less than 2% of their target audience, thanks to ad-blockers and social algorithms

WHAT’S THE
IMPACT?

The cost of acquisition drops by up to 80% as existing customers are incentivised and rewarded for bringing you new ones.

illy traditionallyaquired -  Why use a Referral Marketing Program Now

Traditionally
acquired customers

VS
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Customers acquired
via referral

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5

Likelihood to share

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80

Likelihood to share

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7

Conversion rate

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13

Conversion rate

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7

Likelihood to become a new customer

icon newcustomer blue

63

Likelihood to become a new customer

icon refer red

10

Likelihood to refer

icon refer blue

55

Likelihood to refer

icon openrate red

10

Email open rate

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50

Email open rate

SO, WE KNOW IT WORKS. NOW, WHAT CAN YOU DO WITH IT?

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CASE STUDY

Ecommerce

Buyapowa worked with a leading food and general merchandise retailer, incentivising and equipping their existing shoppers to reach out to their friends and get them shopping, too.

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CASE STUDY

Loyalty

Buyapowa helped a leading UK retailer launch its new loyalty card by ensuring that people didn’t simply sign up themselves, they were also incentivised and equipped to recruit their friends.

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CASE STUDY

Product sampling

Buyapowa helped a global beauty brand launch a new product by dramatically magnifying the reach of their product sampling campaign.

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CASE STUDY

Subscriptions

Buyapowa worked with a global media owner to help boost subscriptions to their magazines, including a popular entertainment weekly and one of the world’s leading women’s glossies.

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CASE STUDY

Luxury brands

Buyapowa worked with a global luxury hotel chain - who are famously protective of their pricing - to launch a highly effective introduce-a-friend scheme which avoided all discounting.

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CASE STUDY

Telcos

Buyapowa worked with this leading European telco to tap into a brand new segment of customers, re-inventing the way product sampling and celebrity endorsement work.