Incentivise existing customers to get their friends, family and colleagues to buy too - by using group incentives and leaderboard based super-prizes to reward referral. Watch the cost of acquisition drop as customers become marketers bringing you new customers. Use our segmentation tools to seed the campaigns amongst the desired customer demographic.
Use key influencers, media owners and bloggers to promote your products, by giving them an opportunity to curate and host their own social sales campaigns. Give them the tools and the motivation to promote your products and categories to their audiences. Capture data, build awareness and drive sales amongst new audiences.
Generate interest amongst your core audience by incentivising them to build awareness of your new product or category. Involve them in voting and requesting, so they feel ownership of your new product or category, and provide them with rewards when they start buying - and when they start bringing in other buyers. You’ll soon be able to measure the value and spread of their influence.
Encourage the sale of Gift Cards by promoting them in a far more dynamic way. Add value to the card as more customers commit to buy; or drop the price of the card as more shoppers shop. Reward customers who bring in more new shoppers than anyone else with a free card; or top up the gift cards of anyone who refers in another shopper. Create category specific co-buys to promote new ranges or seasonal products.
Encourage bundling by allowing the customer to curate and/or influence what products or services go into that bundle. Provide shoppers with a long list of products to select from or take suggestion from Pinterest or Twitter hashtags. Add value to the bundle as more shoppers commit to purchase, or drop the price slightly as the number of buyers increase. Tap into peer group influence to tip buyers into spending more than they’d usually do.