How our refer a friend marketing platform works

Buyapowa’s platform does so much more than simply asking your existing customers to refer their friends.

Here's how one company - a beauty retailer called Clioco - uses the platform.

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Carla loves Clioco

She receives an email telling her that she can earn money off her next purchase simply by getting her friends to shop at clioco.com.

What's on offer?

Carla clicks through and arrives at a special introduce-a-friend area of Clioco’s website - powered by Buyapowa but hosted at clioco.com.

She sees that Clioco are offering rewards to everyone who gets their friends shopping, plus a gift with purchase for those friends. She immediately thinks of several friends who’d jump at the offer.

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This looks great! Kate’s going to love that free lipstick, and I’ve been meaning to tell Pip about Clioco for ages...

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Sharing is
super-easy

After providing basic details about herself, Carla is now ready to get her friends involved.

She’s provided with a unique link plus a comprehensive suite of social sharing tools and encouraged to start spreading the word.

The Buyapowa platform can dispatch emails on Carla’s behalf, post to her Facebook wall, send a tweet or fire up her favourite mobile messaging app.

Carla has captured her friends’ attention

As soon as Carla’s friends click her unique link, they’re given a code activating their gift with purchase and taken straight to the Clioco website to browse, select and shop as per normal.

Upon checking out, the lightweight Buyapowa tag sitting as a script on the checkout process will automatically activate and inform the Buyapowa platform that Carla has made a successful referral.

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Carla’s kept in the loop and incentivised to keep sharing

Carla receives an email telling her that one of her friends has now shopped and that she’s earned her £10 reward. The email encourages her to keep sharing with her friends and points her back to Clioco’s introduce-a-friend page to find out what she can do to earn even more rewards...

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Tiered rewards

The more friends she refers, the more she gets.

leaderboard

Gamification prizes

If she refers more than anyone else, she’ll win something special.

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Communal incentives

If everyone refers enough new shoppers, they’ll all get something extra.

Clioco monitors results

Meanwhile, Clioco can identify and analyse their key advocates, and monitor customers’ achievements in real time via their Buyapowa dashboard.

They can also generate custom reports detailing sales, referrals and multiple customer segments across any period of time.

See for yourself how Buyapowa could help you!

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platform dashboard - How Our Invite a Friend Marketing Program Works
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